The Equality and Human Rights Commission (ECHR) has issued guidance, available here and here, on avoiding unlawful discrimination under the Equality Act 2010 in advertisements for jobs, goods, services, facilities, and accommodation.
The ECHR has said that many people may risk being denied access to jobs and services due to unlawful, discriminatory advertisements. In the last year the Commission received over 100 complaints that advertisements were discriminatory; the grounds of discrimination included age (a recruitment agency stated that over 45s need not apply), disability (a hotel said that it would not offer accommodation to disabled people), sex, ethnicity and sexual orientation. It has therefore published a number of items of guidance for advertisers and publishers which explains the law under the Equality Act 2010, supplies examples of what is and is not lawful advertising under the Act, and provides a checklist for good practice in advertising.
The guidance reminds readers that liability under the Equality Act 2010 can arise not just for the organisation placing a discriminatory advertisement, but also for those who produce or display the advertisement, whether in print or online form.